AustLit
Issue Details:
First known date:
2019...
vol.
99
no.
4
October
2019
of
Books + Publishing
est. 2013
Books + Publishing
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AbstractHistoryArchive Description
‘Giving booksellers what they want is the future.’ Or so says Hachette Australia sales director Daniel Pilkington, who spoke with Brad Jefferies about how publishers need to improve the supply of timely, accurate stock data to booksellers. Hachette has spent two years developing its Next Stock Date system to try and do just that, and, in a spirit of industry collaboration, has promised to share what it found with other publishers. The upcoming Christmas season will be the first real test for the improved algorithm.' (Sarah Farquharson, Editorial introduction)
Contents
* Contents derived from the 2019 version. Please note that other versions/publications may contain different contents. See the Publication Details.
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Taking Stock: Hachette’s Next Stock Date System,
single work
column
(p. 5)
'Hachette’s Next Stock Date system aims to provide booksellers with timely, accurate data. After spending more than two years developing it, Hachette has offered to share what they’ve learned with other publishers to help local booksellers compete.' (Introduction)
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Marketing to the Gatekeepers,
single work
column
(p. 5) Section: Junior'In her final column for Junior, Karys McEwen explores what works (and what doesn't) when marketing children's literature to the people actually purchasing books - adults.' (Introduction)
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To Market, To Market,
single work
column
(p. 6)'Ventura Press publisher Jane Curry argues that despite the dominance of multinational publishers, there are still opportunities for small presses to flourish - and sell plenty of copies.' (Introduction)
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Balancing Act,
single work
column
(p. 7)Gavin Burbidge, account manager at Penguin Random House Australia, shares his career journey.
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Stiff Competition,
single work
column
(p. 10-11)'Book marketers face many challenges. How can you experiment with new trends within a limited budget and how do you find new readers when there's so much competition for people's leisure time? Andrea Hanke asks three marketers about their challenges and successes.' (Introduction)
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Dream Team,
Dani Solomon
(interviewer),
single work
interview
(p. 10-11) Section: Junior'Author Emily Rodda and illustrator Marc McBride's working relationship has spanned nearly 20 years, starting with the first 'Deltora Quest' book. Now the pair are back with a new middle-grade fantasy novel. In her five-star review, Dani Solomon said, 'The Glimme is a beautifully simple and traditional quest story...a perfect introduction to the genre for all kids.' She spoke to the creators.' (Introduction)
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Long-Term Appeal,
single work
column
(p. 12-14) Section: Junior'How - and to whom - do publishers market books as part of a series? Bec Kavanagh spoke to Hardie Grant Egmont and Scholastic about their approach to creating buzz that transforms into longevity.' (Introduction)
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State of Euphoria,
single work
interview
(p. 15) Section: Junior'Reviewer Jordi Kerr says Alison Evans' YA novel Euphoria Kids is 'a tender fairytale about magic, friendship and gender identity' that follows three trans kids 'learning to step into their own power'. They spoke to the author.
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Among the Animals,
Anne Barnetson
(interviewer),
single work
interview
(p. 20-21)'Donna Mazza's novel Fauna is set in a near-future in which a woman is enticed into an experimental program that mixes her embryo with genetically edited cells Reviewer Anne Barnetson says the novel 'skilfully fuses the real concerns of parenting in the age of catastrophic climate change with a dystopian plot'. She speaks to the author.'
Publication Details of Only Known VersionEarliest 2 Known Versions of
Last amended 24 Oct 2019 09:53:52
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