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Marketing to the Gatekeepers single work   column  
Issue Details: First known date: 2019... 2019 Marketing to the Gatekeepers
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'In her final column for Junior, Karys McEwen explores what works (and what doesn't) when marketing children's literature to the people actually purchasing books - adults.' (Introduction)

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  • Appears in:
    y separately published work icon Books + Publishing vol. 99 no. 4 October 2019 18082148 2019 periodical issue

    ‘Giving booksellers what they want is the future.’ Or so says Hachette Australia sales director Daniel Pilkington, who spoke with Brad Jefferies about how publishers need to improve the supply of timely, accurate stock data to booksellers. Hachette has spent two years developing its Next Stock Date system to try and do just that, and, in a spirit of industry collaboration, has promised to share what it found with other publishers. The upcoming Christmas season will be the first real test for the improved algorithm.' (Sarah Farquharson, Editorial introduction)

    pg. 5 Section: Junior
Last amended 24 Oct 2019 09:24:04
5 Junior Marketing to the Gatekeeperssmall AustLit logo Books + Publishing