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Issue Details: First known date: 2012... 2012 Borders Gone in Rebrand Exercise
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'The final chapter in the story of the demise of the Borders bookstores is about to close, with the brand to be stripped from the chain's surviving e-book franchise. The e-book store's new owner Pearson Group Australia said Borders online would be rebranded as Bookworld.' Andrew Colley.

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  • Appears in:
    y The Australian 31 July 2012 Z1877720 2012 newspaper issue 2012 pg. 19
Last amended 2 Aug 2012 16:55:10
19 Borders Gone in Rebrand ExerciseAustLit The Australian
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