'World Book Night represents the most ambitious and far-reaching celebration of adult books and reading ever attempted in the UK and Ireland.
On Saturday, 5 March 2011, two days after World Book Day, with the full support of the Publishers Association, the Booksellers Association, the Independent Publishers Guild, the Reading Agency with libraries, World Book Day, the BBC and RTE, one million books will be given away by an army of passionate readers to members of the public across the UK and Ireland.
The book give-away will comprise 40,000 copies of each of the 25 carefully selected titles, to be given away by 20,000 ‘givers’, who will each distribute 48 copies of their chosen title to whomever they choose on World Book Night. The remaining books will be distributed by World Book Night itself in places that might otherwise be difficult to reach, such as prisons and hospitals.' Source: /www.worldbooknight.org/ (Sighted 18/03/2011).