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Issue Details: First known date: 1999... 1999 Touting for Business : The Manufacture of Appeal in the Publishing and Marketing of Children's Books in Australia
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AbstractHistoryArchive Description

"Mass media influence has determined that producing and marketing children's properties is now a complex mixture of commerce and culture." The author, using the theories of Joseph Turow and Lewis Coser, looks at what influences the marketing and production of children's books with reference to the Australian industry.

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Last amended 9 May 2012 16:20:41
http://nla.gov.au/nla.arc-10069-19990602-http://www.gu.edu.au/school/art/text/april99/sheahan.htm Touting for Business : The Manufacture of Appeal in the Publishing and Marketing of Children's Books in Australiasmall AustLit logo TEXT : The Journal of the Australian Association of Writing Programs
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