The cousin of Thea Proctor, Hera Roberts was a 'flamboyantly stylish and well known designer working in the bold modernist style of the 1920's and 1930's. Very much part of the Sydney social scene', she 'enjoyed a considerable amount of fame and artistic authority'.
Best known for her many Home magazine covers of the 1920s and 1930s, Roberts created 'flat, stylised images rendered with bold colour combinations. As an aspect of commercial art, she also arranged photo-spreads for the magazine featuring the fashionable new Art-Deco objects on sale in Sydney. Her cover for Home's 'Interior Decoration Number' of 1930 signalled other interests. It was self-consciously modernist, illustrating circular blonde-wood furnishings, a sheet-glass lamp base after French designer Djo-Bourgeois and a suitably modish woman.'
The May 1931 issue of The Home contains the following: 'Miss Hera Roberts, whose work for The Home is well known to our readers, has had a compliment paid to her poster designs which she does for The Home. Commercial Art, published by the London Studio, has reproduced two of her posters in colour in the current issue. One of her Home covers appeared in a previous number of this publication.' (appears in the Sydney 'Personal and Social' column)