AustLit

'Rayner Hoff, the most significant sculptor to work in Australia between the wars, is most admired for his sculptures in the Anzac war memorials in Sydney and Adelaide. His work was in the classical figurative tradition in which he had trained. While never part of the international avant-garde, he remained modern for his era and adapted to the idiom of art deco. Hoff’s work is known to all Australians through a logo depicting a lion with its paw on a ball, which he designed for Holden in Adelaide in 1927. While his name may be unfamiliar to many people, the Holden lion mascot, instantly recognisable even in its modified form, is still in use today. Now ninety, the Holden insignia is one of the great examples of Australian logo branding; at a time when so many cars are indistinguishable, the mascot is still the easiest way to identify a Holden.' (Introduction)