'The hilarious and surreal true story of Australia's biggest ever men's magazine launch . . . and the chaos and disasters that followed.

'Paul Merrill was an award-winning women's magazine editor when he was inexplicably chosen to launch Britain's first weekly publication aimed at the "new lad": ZOO. He quickly gained notoriety after running competitions to find the country's randiest nanna, ugliest baby and teen mum of the year, and offering prizes of a boob job for your girlfriend, lesbian wedding and even euthanasia. Then he was suddenly deported to Australia to launch ZOO here, and events became even more outlandish.

'Find out how Merrill:
- persuaded the prime minister's stepdaughter to remove her clothes
- hijacked Kyle Sandilands' wedding
- lost 130,000 pairs of inflatable breasts in the South China Sea
- accidentally gave his home address to a serial killer
- tried to cook a dwarf
- searched for Australia's hottest horse dentist and sexiest wall.

'Containing hundreds of bizarre and unexpected anecdotes, A Polar Bear Ate My Head is the most side-splitting insider's account of the world of magazines ever published. Whether or not you've ever bought a men's mag or been attacked by the world's largest white bear, you will love this book.' (From the publisher's website.)