AustLit

Burton analyses the representation of grooming in Australian men's lifestyle magazines to explore the emergence of new masculine subjectivities constructed around narcissism and the adoption of previously feminine-coded products and practices which may indicate important shifts in the cultural meanings of Australian masculinity. However, in order to talk about 'new' subjectivities and 'shifts' in masculine behaviours and cultural ideals, then it is imperative to demonstrate 'old' practices and ideologies, and so while the thesis is concerned with discourses of grooming and models of masculinity presented in the new genre of men's lifestyle titles which appeared on the Australian market in the late 1990s, it frames this discussion with detailed analyses of previously unexplored Australian men's general interest magazines from the 1930s ... This thesis is centrally concerned with the role of men's lifestyle magazines and magazine representations of masculinity in the 'cultural economy' of mediated male grooming cultures.
(From author's abstract)