'... The Gradual Demise Of Phillipa Finch follows acclaimed artist Emma Magenta's newest character, Phillipa Finch. The pin-up girl for the emotionally thwarted ...'
Source: ABC website.
According to Screen Australia, 'THE GRADUAL DEMISE OF PHILLIPA FINCH is an immersive multiplatform animated experience designed to create a community around acclaimed artist Emma Magenta’s latest character Phillipa Finch, within a framework of a story about love, beauty and hope. Its intention is to grown an audience based on a network of shared experience, centred on the ultimate end goal - the finding, giving and sharing of love.'