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Issue Details: First known date: 2009... 2009 Mamboing Matilda : Surf-lifestyle T-shirts and Representations of Australian Cultural Identity
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AbstractHistoryArchive Description

This chapter explores how the many dimensions of Australian national identity, ‘so strongly rooted in the popular culture and representations of a country, function as a set of several signifiers for the narratives of Australianness and for the meanings of ‘being Australian’(Elder 2007)’. It also explores ‘the way an Australian surf lifestyle brand, Mambo, conveys images and representations of Australianness…’ (202)


  • This chapter deals principally with representations of Australian national identity and the ‘Mambo’ fashion brand though it does make reference to some Australian literature.

Publication Details of Only Known VersionEarliest 2 Known Versions of

  • Appears in:
    y separately published work icon Imagined Australia : Reflections around the Reciprocal Construction of Identity between Australia and Europe Renata Summo-O'Connell (editor), Berne New York (City) : Peter Lang , 2009 Z1642638 2009 anthology criticism

    'From 'Terra Nullius' to Land of Opportunities and Last Frontier, the European dream has constructed and deconstructed Australia to feed its imagination of new societies. At the same time Australia has over the last two centuries forged and re-invented its own liaisons with Europe arguably to carve out its identity. From the arts to social sciences, to society itself, a complex dynamic has grown between the two continents in ways that invite study and discussion.

    A transnational research group has begun its collective investigation project of which this first volume is the outcome. The book is a substantial multidisciplinary collection of current research and offers critical perspectives on culture, literature and history around themes at the heart of the 'Imagined Australia' project. The essays instigate reflection, discovery and discussion of how reciprocal imagining between Australia and Europe has articulated itself and ways and dimensions in which a relationship between communities, imagined and not, has unfolded.' -- Publisher's blurb

    Berne New York (City) : Peter Lang , 2009
    pg. 201-213
Last amended 5 Aug 2010 09:44:50
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