'A journal devoted to sport and drama,' the Bird O' Freedom
follows on from The Dead Bird
(it later became The Arrow
). In response to the moral indignation and outcries from various quarters generated during The Dead Bird's
brief publication period, the editor and publishers of The Bird O' Freedom
made a number of references to its circulation and content: 'It's enormous circulation and phenomenal success. Every inch of its columns is eagerly read by thousands of readers in all parts of Australasia. So great has been its sale that envious persons have used every endeavour to keep it down but to no avail. ... It is neither obscene nor offensive, and it reaches everywhere, and all the time' (23 December 1893, p1).