Everyone's was a magazine of the entertainment world, designed for fans as well as performers. Its short parts covered the range of sport, the screen, theatre, and music, emphasising humorous anecdotes about the stars and personalities. 'Beauty Hints' and 'From a Feminine Point of View' called directly to a female readership, while the bulk of the magazine initially had a more masculine tone. After little more than a year, it joined forces with Australian Variety and Show World, which continued under the editorship of Martin C. Brennan. The two distinct parts of the magazine gradually merged, creating the authoritative voice on cinema in Australia till 1937.