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AbstractHistoryArchive Description
The first number of the New Triad appeared in August 1927, an updated version of the Triad which was founded in New Zealand by C. N. Baeyertz in 1892. Baeyertz and Frank Morton were the main contributors to the Triad, their subjects and style establishing a loyal subscription base. The Australian edition began in 1915, but by 1926, three years after Morton's death and with a new editor, L. L. Woolacott, the Triad was losing money. Relieving the strain on Art in Australia Ltd which had bought the magazine in 1926, Ernest Watt, a director of the company, purchased the Triad in March 1927. He took the magazine in a different direction, renaming it the New Triad, and editing the magazine with Hugh McCrae. The new look magazine included articles on motoring, horse racing, society and lawn tennis. It also offered regular competitions, crosswords and a more professional layout, bringing it close to the standard of Home and Art in Australia. Literary contributors to the New Triad included Louis Esson, R. D. FitzGerald, Hugh McCrae, Vance Palmer, Dora Wilcox, David McKee Wright and Les Robinson (qq.v.). But, despite the change in format and a significant circulation, the New Triad did not last a year. Its last number appeared in July 1928.
Notes
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RANGE: 1927-1928
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FREQUENCY: Monthly
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SIZE: 28cm; 64-92 pages
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PRICE: one shilling
Publication Details of Only Known VersionEarliest 2 Known Versions of
Last amended 3 Jul 2006 13:42:12