The future publisher of The Yellow Book and other works that typify Nineties literary decadence was born into a Devon farming family on March 14, 1854. In his mid teens John Lane migrated to London and soon found employment as a clerk in the Railway Clearing House. An ambitious and energetic autodidact, Lane had by the mid 1880s gained the knowledge, interest, and capital to consider entering the London book trade. A chance association with Elkin Mathews quickly led the pair into a partnership, culminating in the creation in 1887 of the Bodley Head, a firm initially involved in the antiquarian book trade.

Within a few years the Bodley Head had begun publishing limited editions to appeal to a sophisticated market, attracting such authors and illustrators as Oscar Wilde, Richard Le Gallienne, Aubrey Beardsley, and Charles Ricketts. Elkin Mathews was increasingly unhappy with the direction the firm was taking, and in 1894 the partnership was terminated. Lane retained the firm's imprint and to it prefixed his own name: John Lane the Bodley Head. In 1896 he opened a New York branch, which relied largely on importing British titles, until it ceased operation in 1922, and its holdings were transferred to Dodd, Mead and Company.

In the same year as Mathews' departure Lane launched the audacious Yellow Book, with Henry Harland as editor. The flamboyant periodical quickly became the talk of literary London, but the uproar produced by Oscar Wilde's legal difficulties and public reaction against the artistically esoteric hastened the end of The Yellow Book in 1897. Lane's 1898 marriage to a wealthy American author, Anna Eichberg King (q.v.), perhaps abetted his own increasingly conservative commercial and artistic instincts, and after the Yellow Book debacle he pursued a more conventional course.

In the early years of the twentieth century John Lane broadened the scope of his publishing activities, issuing a considerable range of nonfiction and, most notably, prose fiction ... Following World War One the Bodley Head became a limited liability company as Hubert Carr-Gomme and Ronald Boswell joined the firm, along with Allen Lane, a young cousin of John. At the time of John Lane's death on February 2, 1925, the firm was in decline, culminating in its bankruptcy in 1936. At that point a consortium of publishers acquired the firm's name and assets, while Allen Lane, having recently founded Penguin Books, went on to a successful career in that venture.' (Adapted from the HRC, University of Texas website: http://www.hrc.utexas.edu/research/fa/lane.john.bio.html sighted 04/01/2005)