Three symbols frame Brisbane-based graphic designer Michael Gilsenan’s story of how he come to design the distinctive BlackWords logo.
The BlackWords logo has been designed around three distinct parts of our culture – Country, Story and Voice. I wanted to show the importance that these three parts play in creating our culture and identity and their relationship to each other. The logo is about these three parts – my country, my story, my voice.
The logo shape is constructed on a spiral which has vanishing points at each end but no beginning or end. This demonstrates our relationship with our past and the continuum of the future. Our culture is alive – if we have no past, we have no future. The logo is designed to be viewed from the centre, running right to left.