AustLit

'In the 1950s, the Australian Women’s Weekly represented the popular face of femininity, publishing features on the home, motherhood and romance. Among articles about raising children and cooking a family dinner, however, were regular discussions of Cold War politics. How, then, did a strong political awareness of global events fit in with 1950s ideals of femininity, when politics was still very much the domain of men? This article puts forward a framework of “feminised politics” to discuss the ways in which the Weekly adapted, generated and fused contemporary ideas about womanhood with discourse on global events to encourage women’s increasing participation in the politics of the Cold War. As Australian society grappled with the myriad changes brought about by the end of World War II and new power struggles between East and West, the government and media often presented conservatism as the antidote to the fear generated by these widespread changes. Therefore, this article suggests that the magazine’s framing was necessary to alleviate anxieties surrounding women’s changing place in the postwar world. Understanding the Weekly’s feminised politics reinforces recent scholarship on the complexities of womanhood in the 1950s and illustrates the diverse formulation and expression of femininity in the 20th century.' (Publication abstract)