'This thesis uses standard welfare economic analysis to evaluate the effectiveness and efficiency of the Australian domestic content regulation of television programs. Broadly, the thesis outlines the economics of television programming, develops the theoretical framework for the examination of regulatory instruments and their justification, and uses cost-benefit analysis methods to assess the performance of the regulatory instruments.
'As part of the examination of market failure, the thesis develops a model to illustrate the incidence of bias in the programming decisions of commercial broadcasters. The model builds on and extends the work of other researchers. The stated aims of the regulatory instruments are used as the benchmark for the assessment of their effectiveness by examining the extent to which compliance with the regulatory requirements affects the market behaviour of television operators. The benefits generated by the regulation are estimated with a contingent valuation survey of the community's willingness to pay for Australian content of television programs. The efficiency analysis also includes an examination of the relative competitiveness of domestic and imported programming, and the costs associated with each element of the regulation.' (Paragraph one and two, Abstract)