'Through writing the classic cautionary tale of The Lorax, Theodor Seuss Geisel (aka Dr Seuss) communicated a potent message to countless children: text holds power. As the Lorax says, 'I speak for the trees, for the trees have no tongues'.

'Almost half a century has passed since its publication, but the book's messages remain all too relevant. Like the entrepreneurial capitalist Once-ler, we too might feel some sense of loss when corporate greed and rampant consumerism force our equivalents of the Bar-ba-loots to go ... but 'business is business! And business must grow'.' (Editorial introduction)