' The contemporary digital publishing sphere is one of hybridity, convergence and messiness as the affordances of digital self-publishing channels allow independent producers unconnected to established publishers to enter the literary field. Texts, authors and readers move through the contemporary publishing sphere with relative fluidity. In effect, no sharp boundaries exist around each publishing practice in a rapidly evolving digital publishing sphere. Romance fiction has been at the cutting edge of digital publishing practices: among the first genres to adopt digital technologies, including e-books and self-publishing processes. This article theorises digital publishing practices as a continuum by analysing representations of gender, sex and class in romance novels published by Harlequin, Amazon Publishing’s Montlake Romance imprint, and self-published authors. Operating at an interdisciplinary crossroads, this study combines qualitative textual analysis with quantitative content analysis, using Simon and Gagnon’s theory of sexual scripting as an operational framework for the latter. The results show that all romance novels sampled are largely congruent with Western sexual scripts, however, the self-published novels tended to portray more digressive, postfeminist representations of sex but more conservative representations of gender. Class distinctions are more evident in the Montlake and self-published romances, constructing heroes as a kind of ‘capitalist prince’ (Kamblé) and heroines as working class. This study develops a basis for research into non-traditional publishing practices as the ‘digital revolution’ (Thompson) of the publishing industry allows a number of self-published authors to enter the field.'