'Once upon a time, sugar was a magical substance in an ordinary world. When it became cheap and readily available in the mid-nineteenth century, sugar and sugar confectionery became part of the ordinary diet, and have since fallen to the status of junk food, and, more recently, poison. But children relate to lollies at the level of imagination, so lollies are a vital part of the wonder of childhood and retain for children the magical cultural status once attributed to them. Allen’s red jelly frogs are banned from school tuckshops, but they play a noble role in opening doors for youth chaplains during the notorious Schoolies Week. Furthermore, the humble lolly descends from the elaborate sugarwork that once featured in royal banquets; it was noble all along. Lollies are no longer on the menu, and they do not even fit into food categories, but judgements based on food value alone fail to take into account the magical role they play in children’s lives and ignore the ways in which health authorities, artists, and advertisers use confectionery. Lollies have more in common with fairytales than food. The Frog Prince—a fairytale about a royal son who is turned into an ugly frog by a wicked enchantress and then rescued through his relationship with a child—is a metaphor for red frog lollies. This paper examines red frogs as sites of transformation, thereby repositioning sugar confectionery as magic and challenging dominant narratives that reduce the complexity of lollies and their cultural significance.' (Author's abstract)