Discussing his approach to writing the stories in Look Who's Morphing, Cho writes in this essay: 'I am not very interested in examining my engagement with popular culture in terms of popular cultural "references" or "allusions." In fact, rather than focusing on the insertion of popular cultural references in my collection, what especially strikes me about this collection is the literal insertion of my self into the text: in a range of stories from my collection, I appear in various "universes" derived from popular cultural texts/canons. [....] I am especially interested in examining the very act by which the writer enters the text, and the dynamics this act creates between writer and text.' The essay goes on to discuss 'this textual self-insertion as a method of describing my self (which includes my Asian-Australianness).'