'What is particular to the culture of our time is the pace at which everything changes. The moving image is entrenched into every part of our lives. We not only rely on it to entertain us; we also expect to be able to interact with it and participate in its making, whether as consumer or content producer. The moving image has become the ubiquitous lens through which we view the world, and through it we explore and understand ourselves, other cultures and societies, experiences and places. It helps us shape our identity.'
'The Australian Centre for the Moving Image is a cultural institution situated in Melbourne and dedicated to the moving image. It is a place where the moving image is presented in all its forms, with a charter to research, create, collect, exhibit, teach, nurture and advocate the use of the moving image in all areas of society. It is one of the few centres of its kind world wide.'
'This paper charts the development of the Digital Storytelling program at ACMI. In doing so, it captures some of the understandings gleaned as a result of being one of the first cultural institutions to develop a major user-generated content program, and identifies the challenges for the organisation in ensuring this program stays relevant in a rapidly changing media landscape. ...'